Growth & MarketingHigh

SEO Specialist

Drive organic visibility and traffic through technical SEO, content optimization and link building.

Salário
35K - 70K EUR
Demanda
High
Competências-chave
5
Atualizado
Feb 2026

SEO Specialist

SEO Specialists are the architects of organic visibility. In an era of rising paid acquisition costs, companies are investing heavily in organic search as a sustainable growth channel. The role combines technical skills (site speed, structured data, crawlability) with creative skills (content strategy, link building, topical authority). With AI changing search behavior, SEO professionals who can adapt to new paradigms while maintaining strong fundamentals are in high demand.

Competências

Technical SEO
Keyword Research
Link Building
Analytics
Content Optimization

Otimização LinkedIn

  1. 1

    Share SEO case studies with real traffic data

  2. 2

    Post about algorithm updates and their impact

  3. 3

    Highlight specific ranking improvements you achieved

  4. 4

    Connect with marketing leaders and agency owners

  5. 5

    Demonstrate both technical and content SEO skills

CV e Currículo

  1. 1

    Quantify: "Increased organic traffic by 300% in 12 months"

  2. 2

    Show specific keyword ranking improvements

  3. 3

    Detail technical SEO implementations (site speed, structured data)

  4. 4

    Include experience with different CMS and platforms

  5. 5

    Highlight link building strategies and results

Estratégia de Outreach

  1. 1

    Run a quick site audit and share key findings

  2. 2

    Show specific ranking opportunities they are missing

  3. 3

    Demonstrate knowledge of SEO for their industry vertical

  4. 4

    Connect with their marketing and engineering teams

  5. 5

    Share case studies from similar companies

Preparação para Entrevistas

  1. 1

    Prepare a technical site audit of their website

  2. 2

    Review latest algorithm changes and their implications

  3. 3

    Show understanding of programmatic SEO strategies

  4. 4

    Demonstrate ability to communicate SEO ROI to stakeholders

Um dia como SEO Specialist

Analyze keyword rankings and traffic trends, conduct technical site audits, optimize page content and meta data, build and manage link acquisition campaigns, coordinate with developers on technical fixes, report on organic growth metrics.

Trajetória Profissional

Junior SEO
SEO Specialist
Senior SEO
SEO Lead
Head of SEO
Director of Organic Growth
VP of Marketing

Erros comuns

  • Only showing keyword rankings without business impact

  • Ignoring technical SEO skills on your CV

  • Not demonstrating content strategy alongside SEO

  • Failing to show cross-functional collaboration

  • Not keeping up with AI and search evolution

Ferramentas essenciais

AhrefsSemrushGoogle Search ConsoleScreaming FrogGoogle AnalyticsSurfer SEOSchema.org

Perguntas frequentes

Salário médio de um/a SEO Specialist?

O salário médio de um/a SEO Specialist na Europa varia entre 35K - 70K EUR. Isso varia de acordo com experiência, localização e tipo de empresa.

Competências-chave para um/a SEO Specialist?

Principais competências técnicas: Technical SEO, Keyword Research, Link Building, Analytics, Content Optimization. Soft skills como comunicação e trabalho em equipe são igualmente importantes.

Trajetória profissional de um/a SEO Specialist?

Caminho típico: Junior SEO > SEO Specialist > Senior SEO > SEO Lead > Head of SEO > Director of Organic Growth > VP of Marketing.

SEO Specialist

Envie seu perfil para revisão. Estudo pessoalmente cada aplicação. Se você qualificar, entrarei em contato com uma análise detalhada e seu plano de otimização personalizado.

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