Sales Development Representative (SDR)
The entry point into SaaS sales. Generate qualified pipeline through outbound prospecting.
Sales Development Representative (SDR)
The SDR role is the launchpad for a career in SaaS sales. Top-performing SDRs who consistently hit quota and demonstrate consultative skills can expect rapid promotion to Account Executive roles within 12-18 months. With SaaS companies across Europe investing heavily in outbound sales teams, the demand for motivated SDRs has never been higher. The role teaches invaluable skills in communication, resilience, and business development.
Skills
LinkedIn Optimization
- 1
Share outbound prospecting tips and sequences that work
- 2
Post about cold email and cold call frameworks
- 3
Connect with sales leaders at companies you want to join
- 4
Highlight conversion rates and meetings booked metrics
- 5
Show your learning journey and ambition to grow into AE
CV & Resume
- 1
Quantify: "Booked 45+ qualified meetings per month"
- 2
Show month-over-month improvement in metrics
- 3
Detail outreach channels and sequences used
- 4
Highlight progression and promotability
- 5
Include relevant sales training and certifications
Outreach Strategy
- 1
Show you can prospect by actually prospecting your target company
- 2
Demonstrate knowledge of their ICP and sales process
- 3
Share creative outreach examples you've used
- 4
Connect with current SDRs to learn about the culture
- 5
Ask about career progression paths at the company
Interview Prep
- 1
Prepare a mock cold call demonstration
- 2
Show your understanding of lead qualification frameworks
- 3
Demonstrate coachability and growth mindset
- 4
Have metrics from previous roles ready to share
A day as Sales Development Representative (SDR)
Morning prospecting block with cold calls and emails, midday CRM updates and pipeline reviews, afternoon discovery calls with prospects, end-of-day sequence optimization and research for next day targets.
Career Path
Common mistakes
Not tracking and sharing your metrics
Using generic outreach templates
Not showing ambition for AE progression
Ignoring social selling on LinkedIn
Not demonstrating resilience and grit
Essential tools
FAQ
Average salary for a Sales Development Representative (SDR)?
The average salary for a Sales Development Representative (SDR) in Europe ranges between 30K - 55K EUR (OTE). This varies by experience, location, and company type.
Key skills for a Sales Development Representative (SDR)?
Main technical skills: Cold Outreach, Lead Qualification, CRM Management, Objection Handling, Social Selling. Soft skills like communication and teamwork are equally important.
Career path for a Sales Development Representative (SDR)?
Typical path: SDR/BDR > Senior SDR > Account Executive > Senior AE > Sales Manager > Director of Sales.