SEO Specialist
Drive organic visibility and traffic through technical SEO, content optimization and link building.
SEO Specialist
SEO Specialists are the architects of organic visibility. In an era of rising paid acquisition costs, companies are investing heavily in organic search as a sustainable growth channel. The role combines technical skills (site speed, structured data, crawlability) with creative skills (content strategy, link building, topical authority). With AI changing search behavior, SEO professionals who can adapt to new paradigms while maintaining strong fundamentals are in high demand.
Skills
LinkedIn Optimization
- 1
Share SEO case studies with real traffic data
- 2
Post about algorithm updates and their impact
- 3
Highlight specific ranking improvements you achieved
- 4
Connect with marketing leaders and agency owners
- 5
Demonstrate both technical and content SEO skills
CV & Resume
- 1
Quantify: "Increased organic traffic by 300% in 12 months"
- 2
Show specific keyword ranking improvements
- 3
Detail technical SEO implementations (site speed, structured data)
- 4
Include experience with different CMS and platforms
- 5
Highlight link building strategies and results
Outreach Strategy
- 1
Run a quick site audit and share key findings
- 2
Show specific ranking opportunities they are missing
- 3
Demonstrate knowledge of SEO for their industry vertical
- 4
Connect with their marketing and engineering teams
- 5
Share case studies from similar companies
Interview Prep
- 1
Prepare a technical site audit of their website
- 2
Review latest algorithm changes and their implications
- 3
Show understanding of programmatic SEO strategies
- 4
Demonstrate ability to communicate SEO ROI to stakeholders
A day as SEO Specialist
Analyze keyword rankings and traffic trends, conduct technical site audits, optimize page content and meta data, build and manage link acquisition campaigns, coordinate with developers on technical fixes, report on organic growth metrics.
Career Path
Common mistakes
Only showing keyword rankings without business impact
Ignoring technical SEO skills on your CV
Not demonstrating content strategy alongside SEO
Failing to show cross-functional collaboration
Not keeping up with AI and search evolution
Essential tools
FAQ
Average salary for a SEO Specialist?
The average salary for a SEO Specialist in Europe ranges between 35K - 70K EUR. This varies by experience, location, and company type.
Key skills for a SEO Specialist?
Main technical skills: Technical SEO, Keyword Research, Link Building, Analytics, Content Optimization. Soft skills like communication and teamwork are equally important.
Career path for a SEO Specialist?
Typical path: Junior SEO > SEO Specialist > Senior SEO > SEO Lead > Head of SEO > Director of Organic Growth > VP of Marketing.