Content Marketing Manager
Create content strategies that drive organic traffic, thought leadership and pipeline for tech companies.
Content Marketing Manager
Content Marketing Managers are the storytellers of tech companies. They create and distribute content that attracts, educates, and converts target audiences. In 2026, the role has evolved beyond blog writing to encompass video, podcasts, social media, and AI-assisted content creation. Companies value content marketers who can tie content directly to pipeline and revenue metrics, making it a strategic role that bridges marketing and sales.
Skills
LinkedIn Optimization
- 1
Share your content strategy frameworks and results
- 2
Post thought leadership content that demonstrates your writing skills
- 3
Highlight traffic and pipeline metrics from content
- 4
Connect with marketing leaders at target companies
- 5
Build a personal brand through consistent high-quality posts
CV & Resume
- 1
Quantify: "Content strategy drove 200% increase in organic traffic"
- 2
Show content pipeline contribution (leads generated)
- 3
Detail content types you excel at (blog, video, podcast, social)
- 4
Include SEO metrics improvements
- 5
Highlight cross-functional collaboration with sales and product
Outreach Strategy
- 1
Audit their content and suggest improvements
- 2
Share relevant content strategy case studies
- 3
Demonstrate writing quality in your outreach message itself
- 4
Connect with the marketing team on LinkedIn
- 5
Show understanding of their audience and content gaps
Interview Prep
- 1
Prepare a content audit of their current strategy
- 2
Show understanding of content metrics beyond page views
- 3
Demonstrate knowledge of SEO and distribution channels
- 4
Have examples of content that drove measurable business results
A day as Content Marketing Manager
Review content performance analytics, write and edit blog posts, plan editorial calendar, coordinate with subject matter experts, optimize existing content for SEO, manage distribution across channels, report on content pipeline metrics.
Career Path
Common mistakes
Not showing content metrics and business impact
Focusing only on writing without strategy
Ignoring SEO and distribution skills
Not demonstrating cross-channel experience
Failing to connect content to revenue and pipeline
Essential tools
FAQ
Average salary for a Content Marketing Manager?
The average salary for a Content Marketing Manager in Europe ranges between 40K - 75K EUR. This varies by experience, location, and company type.
Key skills for a Content Marketing Manager?
Main technical skills: Content Strategy, SEO, Copywriting, Analytics, Distribution. Soft skills like communication and teamwork are equally important.
Career path for a Content Marketing Manager?
Typical path: Content Writer > Content Marketing Manager > Senior Content Manager > Head of Content > Director of Marketing > VP of Marketing > CMO.